Supporting Guide Dogs for the Blind

When General Manager Braden Abernethie, Internal Sales Executive Giles Bedford and Stock Controller Donny Schlaudraff, took part in a charity football match back in the summer we decided we’d sponsor the team too.  The day – 10th July – was a huge success and we’re proud to have played a part in raising £5500 for Guide Dogs for the Blind.

And other Charities too…

Alongside our regular commitment to the British Red Cross, we’ve been supporting British farmers with a donation to the Farmer’s Community Network (we heard about this charity which provides a lifeline for rural families via a retired customer of ours); and donated a wine prize to Linnell Brothers to help raise funds for the Warwickshire and Northamptonshire Air Ambulance Service, another vital service. 

We’re proud and privileged to support all these charities.


Footballs and Friendship

Sport, play, relaxation, friends and fun…all so important in childhood and sadly often out of reach for many children across the world. So when we got the opportunity to support the work of Make a Difference Worldwide (MADW) and the Victims & Survivors Project Team in Malawi, we were only too happy to help.

Since 2012, this amazing charity partnership has completed several full-scale building projects including a poultry farm and the offices and classrooms needed to manage and develop sustainable community projects; they also help and support local social, healthcare and educational initiatives too. Everything they do aims to provide long term solutions and sustainable food resources for people living in poverty and hunger. In September 2014, a shipment of ‘Birkdale’ footballs was amongst the supplies and gifts the team took with them. It seems a small thing, but for the children it’s the opportunity to escape their day-to-day worries for a while, enjoy a kick-about with friends and you never know, maybe even win the league sometime soon! The looks on their faces say it all.

We’re delighted to have provided the footballs and hope to help MADW with further support in future.

To find out more about MADW and their work, visit